CRO & SEO
Fashionable Canes
A long-term SEO and CRO engagement that turned Fashionable Canes into a category leader on organic search.
- ROI lift
- +350%
- Organic traffic
- +180%
- Category SERPs
- #1
Shopify Select Partner · Trusted by brands since 2015 · U.S. & LATAM
Fix what's slowing downyour Shopify store.
We help established DTC brands improve speed, conversion, and technical performance — without rebuilding everything from scratch.
We typically work with stores doing $500k+ in annual revenue looking to fix performance bottlenecks.
Most stores we audit are losing 10–30% of potential revenue to performance and UX issues.
We focus on DTC economics, not just code.
- Years building DTC
- 19
- Stores shipped
- 600+
- Offices · Serving the Americas
- 3
Trusted by ambitious DTC and B2B brands worldwide
As featured in
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The real problem
Most Shopify stores don't have a design problem.
They have performance, conversion, and technical debt issues that quietly limit growth.
If your store is getting traffic but not converting the way it should, this is usually why:
- Slow pages reduce conversion
- Poor UX leaks revenue on product pages
- Technical SEO blocks organic growth
- Too many apps create instability
We focus on fixing what actually impacts your numbers.
We're not a fit for early-stage stores or low-budget fixes.
Get a clear scope in 24–48 hours.
Request a scopeIs this you?
We help Shopify stores that are:
- Struggling with slow load times
- Leaking revenue on product pages
- Stuck despite traffic growth
- Dealing with too many apps and instability
“They actually understand DTC economics, not just code.”
What we fix
Three things that move the numbers.
We focus on the work that actually shifts revenue, conversion, and organic growth — not surface-level redesigns.
01
Shopify Performance
Faster load times. Lower bounce. Higher conversion. We fix slow stores, Core Web Vitals, and front-end inefficiencies.
Explore02
Conversion Optimization
Less guesswork, more revenue per session. We identify and fix friction across product pages, mobile UX, and checkout.
Explore03
Technical SEO Cleanup
More qualified traffic, indexed correctly. We resolve structural issues that prevent your store from ranking and scaling.
ExploreFor stores that need it, we also handle builds and migrations, and advanced ongoing implementations.
Most agencies focus on design or development. We focus on what actually moves revenue.
Where we've moved the numbers
We don't just redesign stores. We improve how they perform.
Full Site Migration
PokerPower
Full Redesign · Brand Collab
SelfCareIsForEveryone
Performance & Custom Dev
Shay Jewelry
Custom App · Subscription
Boxchois
4.9Shopify Partner DirectoryVerified Shopify Partner
Trusted by 170+ Shopify merchants.
“Shugert delivered a Shopify Plus migration that exceeded every benchmark we set. Sales lifted in the first month and the team handled every edge case our old platform left behind.”
Fashionable Canes
Shopify Plus · Replatform
“Their performance work took our LCP from 4.2s to under 1.5s on mobile. Conversion followed almost immediately. Easily the best engineering team we've worked with on Shopify.”
BoxChois
Performance · Core Web Vitals
“We came in with a messy theme and a tangled backend. They rebuilt it cleanly, documented everything, and trained our internal team. Real partners.”
Cleveland Kitchen
Theme · Architecture
“Hydrogen project shipped on time and on budget. Communication was constant, code quality was excellent, and they pushed back on bad ideas — which is what we wanted.”
Redondo Brand
Headless · Hydrogen
“We've worked with three other Shopify agencies before Shugert. None of them came close. They actually understand DTC economics, not just code.”
Self Care Is For Everyone
DTC · Strategy
“B2B portal build was flawless. Net terms, custom catalogs, tiered pricing — everything our wholesale ops needed. Six figures in B2B revenue in the first quarter.”
MedShift
Shopify Plus · B2B
“They handle our retainer hours every month and it's the most reliable line item in our budget. Quick fixes, A/B tests, performance monitoring — all on time.”
Thread + Seed
Retainer · Ongoing
“CRO program lifted our checkout completion 22% in 90 days. Real experiments, real results, real reporting. No fluff.”
Oomame
CRO · Experimentation
“Shugert built our entire ticketing storefront from scratch on Shopify. The architecture supports flash drops without falling over. We trust them with everything now.”
Boletaje
Custom Build · Ticketing
How we work
We don't start with design. We start with what's impacting your store.
Tight scopes, measurable outcomes, no theory. Every engagement maps directly to a number we agreed to move.
- 01
Identify the bottleneck
Storefront audit, analytics review, and a clear opportunity-sizing on what's actually limiting growth.
- 02
Define a clear scope
Fixed deliverables, fixed timeline, fixed price. You see exactly what we'll ship before we start.
- 03
Execute with measurable impact
Production-grade Shopify work, shipped against the metric we promised to improve.
- 04
Support ongoing growth
Optional retainer for performance monitoring, CRO experiments, and continuous fixes.
Here's what happens next
From first message to clear scope — usually within 48 hours.
- 01
You tell us what's not working.
- 02
We review your store and identify the highest-impact fixes.
- 03
We send a clear scope and pricing — usually within 48 hours.
Pricing
Fixed scope. No hourly ambiguity.
Priced like a partner, not a vendor.
Project floor
From $1,500
Ongoing optimization
From $750 / month
Every engagement
Scoped & priced upfront
We focus on clearly scoped projects with measurable impact.
If your store isn't performing the way it should, we can show you why.
We'll show you exactly what's costing you revenue — and what to fix first. No sales pitch, just a plan.