CRO & SEO
Fashionable Canes
A long-term SEO and CRO engagement that turned Fashionable Canes into a category leader on organic search.
- +350%
- ROI lift
- +180%
- Organic traffic
- #1
- Category SERPs
Shopify Select Partner · Engineering since 2015
Senior Shopify engineering for established DTC and B2B brands.
We improve the storefront, platform and operational systems affecting revenue, conversion, organic visibility and release reliability—from performance and CRO to migrations, integrations and Shopify Plus.
Brands bring us in when performance, conversion, technical SEO, integrations or release risk has become difficult to solve in isolation.
A Shugert engagement
From constraint to controlled release
Evidence
01Identify the affected journey, system and business impact.
Decision
02Define the smallest responsible intervention.
Implementation
03Build, stage and validate the change.
Release
04Launch with approval, rollback and ownership.
The scope states assumptions, owners, acceptance criteria and exclusions before implementation begins.
Selected DTC and B2B teams we have supported
Recognition and coverage
Independent coverage and industry recognition remain part of the public record behind the company.
'%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M0%20186.316H175.998V0H0V186.316Z'%20fill='white'/%3e%3c/g%3e%3cmask%20id='mask1_765_3630'%20style='mask-type:luminance'%20maskUnits='userSpaceOnUse'%20x='0'%20y='0'%20width='176'%20height='208'%3e%3cpath%20d='M0%200H176V208H0V0Z'%20fill='white'/%3e%3c/mask%3e%3cg%20mask='url(%23mask1_765_3630)'%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M0%20186.315H176V208.035H0.00169775L0%20186.315Z'%20fill='%23FF322E'/%3e%3c/g%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M40.4907%2049.0281L10.9062%20139.64H32.3262L52.4207%2075.5925L62.4923%20107.613H49.4638L44.2608%20125.892H68.2415L72.5657%20139.64H94.5979L65.0169%2049.0281H40.4907Z'%20fill='black'/%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M128.261%2049.0281H97.5078V139.64H118.775V67.3073H127.345C137.288%2067.3073%20142.95%2072.1491%20142.95%2080.8983C142.95%2089.491%20137.288%2094.4906%20127.345%2094.4906H125.968V112.769H128.261C151.211%20112.769%20164.675%20100.973%20164.675%2080.8983C164.675%2060.4326%20151.211%2049.0281%20128.261%2049.0281Z'%20fill='black'/%3e%3c/svg%3e){kind=small}
%20--%3e%3csvg%20version='1.1'%20id='layer'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='20%20288%20600%2070'%20xml:space='preserve'%3e%3cstyle%20type='text/css'%3e%20.st0{fill:%23001C4C;}%20%3c/style%3e%3cpath%20class='st0'%20d='M512.7,295.3h-24.6v3.1l6.4,1.5v45.3c-0.8,1.1-2.2,2.3-4.5,2.3c-4.2,0-6.7-3.7-7.9-5.9l-6.1-10.9%20c-2.5-4.6-5.3-6.8-11.2-7.5v-0.8c8.2-0.1,15.6-6,15.6-13.9c0-9.4-8.6-13.1-18.4-13.1h-22.2v3.1l7.2,1.5v46l0,0l-8.3,1.6l-21.2-57.2%20c-2.5,3-5.2,5.2-7.5,6.4l0.8,2.3l-19.1,46.7l-5.7,1.5v3.1h17.3v-3.1l-5.7-1.5l6.4-17.1h17.7l6.1,16.9l-6.7,1.6v3.1h42.3v-3.1%20l-7.1-1.5v-21.4c4.8,0.3,7.1,2.5,9.4,7l8.3,15c2.9,4.9,7,7.4,12.1,7.4c4,0,7.1-2.3,7.9-3.3h19c16.1,0,29.2-12.4,29.2-27.6%20C542.3,306.8,529.9,295.3,512.7,295.3L512.7,295.3z%20M405.4,324.7l7.5-19.7l7.2,19.7H405.4L405.4,324.7z%20M460.2,320.6%20c-0.8,0-2.6,0-3.8,0V300h4.8c5.9,0,9.8,4.4,9.7,9.8C470.5,315.2,466.6,320.6,460.2,320.6L460.2,320.6z%20M512,345.9h-7.9v-46h8.1%20c12.6,0,20.2,8.6,20.2,23.1C532.5,337.1,524.6,345.9,512,345.9L512,345.9z'/%3e%3cpath%20class='st0'%20d='M109.5,345.9L89,290.5c-2.5,3-5.2,5.2-7.5,6.4l0.8,2.3l-19.1,46.7l-4.1,1.5l-1.1,3.1H75v-3.1l-5.7-1.5l6.4-17.1%20h17.7l6.1,16.9l-6.7,1.6v3.1h22.7v-3.1L109.5,345.9L109.5,345.9z%20M77,324.7l7.5-19.7l7.2,19.7H77L77,324.7z'/%3e%3cpolygon%20class='st0'%20points='60.8,336.5%2058.7,335.4%2046.9,346.2%2036.6,346.2%2036.6,300%2042.8,298.5%2042.8,295.3%2020.8,295.3%2020.8,298.5%2026.9,300%2026.9,345.9%2020.8,347.5%2020.8,350.6%2055.3,350.6%20'/%3e%3cpolygon%20class='st0'%20points='156.9,295.3%20156.9,298.5%20163.4,300%20149.1,336.9%20133.8,300%20141,298.5%20141,295.3%20116.5,295.3%20116.5,298.5%20123.4,300%20145.3,352.5%20147.6,352.5%20169.3,300%20169.6,300%20176.4,298.5%20176.4,295.3%20'/%3e%3cpath%20class='st0'%20d='M374.6,295.3v3.1l6.6,1.5c0,0,0.5,27.4,0.3,34.3c-0.3,8.1-6.6,13.5-14.9,13.5c-8.5,0-14.6-5.1-14.9-14.2v-33.7%20l6.4-1.5v-3h-22.2v3.1l6.3,1.5v34c0.4,11.7,9.8,19.4,22,19.4c12.1,0,21.6-7.1,22-19.4l0.5-34l6.4-1.5v-3.1H374.6L374.6,295.3z'/%3e%3cpath%20class='st0'%20d='M614.7,345.8l-20.3-55.3c-2.5,3-5.2,5.2-7.5,6.4l0.8,2.3l-19.1,47l-3.3,1.4l-4.4-1.4V300l6.8-1.5v-3.1h-23.1%20v3.1l6.7,1.6v46l-6.4,1.5v3h35.4v-3.1l-5.7-1.5l6.4-17.1h17.7l6.1,16.9l-6.7,1.6v3.1h22.7v-3.1L614.7,345.8L614.7,345.8z%20M582.3,324.7l7.5-19.7l7.2,19.7H582.3L582.3,324.7z'/%3e%3cpath%20class='st0'%20d='M256,295.3v3.1l6.7,1.6l0.4,36.2l-34.5-40.9h-14.7v3.1l6.7,1.5l0.5,0.3l-0.5,45.7l0,0l-6.8,1.6l-20.9-57.1%20c-2.5,3-5.2,5.2-7.5,6.4l0.8,2.3L167,345.9l-5.7,1.5v3.1h17.3v-3.1l-5.7-1.5l6.4-17.1H197l6.1,16.9l-6.7,1.6v3.1h36.3v-3.1l-7.1-1.5%20l-0.4-40l39.6,46.5h2.6L268,300l6.7-1.5v-3.1H256L256,295.3z%20M180.8,324.7l7.5-19.7l7.2,19.7H180.8L180.8,324.7z'/%3e%3cpath%20class='st0'%20d='M314.1,322.3v3.1l6.3,1.5v17.7c-3,2.5-7.8,4.1-12.4,4.1c-12.6,0-20.6-10.6-20.6-25.3%20c-0.1-14.1,7.8-26.2,20.6-26.2c8.3,0,15.8,5.9,18.4,15l1.8-1.1v-17.3l-1.6-0.8l-3.4,4.2c-3.5-1.9-9.6-3.8-15.3-3.8%20c-17.1,0-31,13.9-31,30.4c0,17.2,12.1,29.5,28.7,29.5c6.7,0,13-2,17.9-5.9l4.9,3.3h1.6v-24l5.2-2v-2.6h-21V322.3z'/%3e%3c/svg%3e){kind=small}
Recognizable situations
Brands usually contact us when Shopify is becoming a constraint.
Start with the situation the team can recognize. The linked service explains the evidence, scope and ownership required to address it.
Four operating areas
One Shopify system. Four areas where constraints appear.
Most ecommerce problems cross more than one discipline. We identify the primary constraint while preserving the systems and dependencies around it.
Open the services decision map01
Shopify performance and conversion
Experience · When qualified traffic meets a slow, unclear or difficult storefront.
02
Technical SEO, GEO and measurement
Visibility · When crawling, indexation, content ownership or machine-readable evidence limits discovery.
03
Shopify development, migrations and apps
Platform · When the theme, application surface or Plus architecture no longer carries the operating model.
04
Integrations and ongoing engineering
Operations · When Shopify must coordinate reliably with analytics, ERP, PIM, WMS, 3PL or recurring releases.
Selected work
Evidence is stronger when the client, constraint and intervention are visible.
Full Site Migration
PokerPower
A full Shopify migration delivered without traffic loss — SEO equity preserved, conversion rate held, and a custom theme built around the brand.
Full Redesign · Brand Collab
SelfCareIsForEveryone
A full storefront redesign built to scale with major brand collaborations and a passionate community.
4.9Shopify Partner DirectoryVerified Shopify Partner
Keep the work close to the people who experienced it.
“We've worked with three other Shopify agencies before Shugert. None of them came close. They actually understand DTC economics, not just code.”
Self Care Is For Everyone
DTC · Strategy
“Shugert delivered a Shopify Plus migration that exceeded every benchmark we set. Sales lifted in the first month and the team handled every edge case our old platform left behind.”
Fashionable Canes
Shopify Plus · Replatform
“Their performance work took our LCP from 4.2s to under 1.5s on mobile. Conversion followed almost immediately. Easily the best engineering team we've worked with on Shopify.”
BoxChois
Performance · Core Web Vitals
Operating model
Senior context stays connected to the release.
PULSE supports the workflow, but accountability remains human and visible throughout the engagement.
The person helping define the decision remains connected to implementation and release.
- 01
Frame the decision
The business constraint, customer state and technical surface are documented together.
- 02
Write the scope
Deliverables, assumptions, acceptance and exclusions are reviewable before kickoff.
- 03
Build and validate
Changes move through staging, representative QA and stakeholder review.
- 04
Release and observe
Production authority, rollback, monitoring and next ownership are explicit.
Ways to engage
Choose the smallest engagement that can responsibly own the problem.
A defined project, continuous engineering or Shopify Plus ownership should be selected by dependency and cadence—not by a generic package ladder.
Frequently asked
Questions before the first scope.
What does Shugert do?
Shugert is a Shopify Select Partner agency that diagnoses, implements and validates Shopify and Shopify Plus work across performance, CRO, technical SEO, development, applications, integrations, analytics and ongoing engineering.
Who do you work with?
Shugert is designed for established Shopify and Shopify Plus teams with meaningful storefront, platform or operational complexity. The fit review considers the constraint, dependencies, ownership and required release cadence rather than revenue alone.
How much do projects cost?
Current project and retainer ranges are published on the Pricing page. Every engagement receives a written scope that explains the assumptions, deliverables, exclusions and review requirements behind the final price.
How does an engagement begin?
The team first identifies the business decision, affected customer or operational state, current architecture and available evidence. Shugert then recommends the smallest responsible project, retainer or Shopify Plus scope.
Do you work in Spanish?
Yes. Shugert works in English and Spanish, with bilingual editorial, strategy and engineering support across the United States, Mexico, Spain and Latin America.
Start with the business requirement
Show us what Shopify needs to support next.
Share the current setup, affected customer journey and business decision your team needs to make. We will recommend the smallest responsible scope, timeline and engagement model.