Most Shopify stores lose money in a funnel they've never audited.
Common Shopify Issues We Fix on Audits
The top issues we find on audits of established Shopify and Shopify Plus stores — performance, checkout leakage, app bloat, broken redirects, and pixel parity.
We typically work with Shopify and Shopify Plus stores doing $500k+ in annual revenue.
Common Shopify Issues We Fix on Audits
We audit dozens of Shopify and Shopify Plus stores a year. The issues we find are remarkably consistent. If your store is doing $1M+/year and any of these sound familiar, they're probably costing you 10–30% of revenue.
1. App bloat killing performance
The average store has 15–30 apps. Half of them inject scripts on every page. Symptom: LCP > 4s, INP > 500ms, conversion 20% below benchmark on mobile.
Fix: Audit every app embed. Lazy-load anything not needed for first paint. Replace 3 apps with 1 native section.
2. Checkout leakage (pre-Plus migration sign)
Users add to cart but never reach checkout completion. Usually: slow PDP, broken upsell apps, surprise shipping costs, missing payment methods.
Fix: Funnel analysis in GA4 + session replay. Then fix the highest-drop step first.
3. Broken redirects from a past migration
A past replatform left thousands of 404s indexed. Search Console shows declining impressions on pages that no longer exist.
Fix: Crawl, map old URLs to current equivalents, bulk-import redirects via Shopify's URL Redirect API.
4. Pixel parity gaps
Meta CAPI not firing on server. GA4 events missing value and currency. Klaviyo events doubled.
Fix: Audit every event end-to-end. Standardize naming. Move CAPI server-side.
5. Schema missing on revenue pages
Product schema incomplete or missing on top SKUs. Result: no rich results in Google, no AI surfaces picking you up.
Fix: Audit top 20 revenue pages. Add complete Product, Offer, AggregateRating schema.
6. Subscription churn from a botched migration
If you migrated to Shopify and subscriptions broke, customers churned silently. We see this constantly.
Fix: Reconciliation against pre-migration list, win-back flow, support outreach.
How an audit works
- 5 days, fixed scope.
- We crawl, profile, replay sessions, review code, and benchmark vs your category.
- Output: prioritized fix list with effort vs revenue-impact estimates.
We audit Shopify and Shopify Plus stores for established brands. Get a quote.
Keep reading
Related resources
Shopify Size Guide Implementation: UX, CRO & Returns
How to add a size guide to Shopify the right way — native section, no-app patterns, and what actually moves PDP conversion and reduces returns.
Shopify Collabs: A Comprehensive Guide to Boost Your Brand
A practical guide to launching a Shopify Collabs creator program: install the app, design commissions, recruit the right creators, and scale revenue from influencer partnerships.
Shopify Functions: Unlock Customization for Your Store
Shopify Functions let you customize discounts, checkout, shipping, and payments with serverless code that runs inside Shopify. Here is when, why, and how to use them.