Custom Shopify Solutions for Established Brands

Shopify out-of-the-box gets you to your first few million in revenue. After that, the gaps start to show: bundles your PIM can't express, B2B flows your wholesale customers won't tolerate, checkout logic your finance team needs but apps can't deliver.

Here are the five custom builds we ship most often for established brands on Shopify and Shopify Plus.

1. Custom bundles & configurators

App-based bundlers break at scale: inventory drift, slow PDP, ugly cart. We build bundle logic with Shopify Functions and metafields so it's native, fast, and inventory-accurate.

2. B2B on Shopify Plus

Net terms, customer-specific catalogs, draft order automation, quantity rules. Shopify Plus B2B handles the foundation; the differentiator is wiring it to your ERP and sales rep workflows.

3. Checkout extensibility

UI extensions for upsells, validation, and payment customization (Plus). Replaces every "checkout.liquid" hack with supported, performant code that survives Shopify updates.

4. Headless storefronts (when they're justified)

Not every brand needs headless. When you do — content velocity, multi-region, performance budget below 1.5s LCP — we build with Hydrogen or Next.js against Storefront API.

5. ERP/OMS sync

NetSuite, SAP, Brightpearl, Cin7. Real-time inventory, customer sync, order routing. Built with Shopify Flow + middleware (or directly via webhooks for higher volume).

When to invest

If you're losing margin to apps, your team is doing manual work that should be automated, or your customers are complaining about flows that shouldn't exist — it's time to build.

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We scope custom Shopify and Shopify Plus builds for brands doing $1M–$50M+/year. Get a quote.