Shopify Development
Outgrown your Shopify setup?
We design and build scalable Shopify architecture for brands that need more than templates, apps, and quick fixes. Custom themes, integrations, headless, and B2B — delivered with fixed scope and measurable outcomes.
- Shopify Select Partner
- Since 2015
- 750+ stores delivered
Shugert is a Shopify Select Partner serving DTC brands across the United States, Mexico, and LATAM. Engagements include custom Online Store 2.0 themes, Hydrogen and Oxygen headless storefronts, B2B on Plus, custom apps, and replatforms from Magento, WooCommerce, or BigCommerce. Projects start at $1,500 USD, with custom builds from $5,000 USD, run 4–24 weeks fixed-scope, and are delivered by senior engineers based in Hermosillo and New York, working in English and Spanish across US, Mexico, and LATAM time zones.
Quick teardown · No commitment · Reply in 2 business days
This is usually when we get involved.
01
Your theme has hit a ceiling
Every new merchandising idea turns into a hack on top of a hack. Your team is spending more time fighting the theme than shipping things that actually sell.
02
App stack is duct tape
You've stacked 30+ apps to cover gaps. Things break in checkout, page weight is brutal, and nobody can say which app is doing what anymore.
03
You need real integrations
ERP, subscriptions, B2B pricing, custom inventory — your operations are too complex for off-the-shelf apps to handle cleanly.
04
A migration is on the horizon
You're outgrowing the current setup — replatform, headless, or a full rebuild — and you need it done by senior engineers, not learned on your dime.
We don't start from scratch unless it's necessary. We build what your store actually needs to scale.
01
Scalable Shopify Themes
Custom themes and sections designed for speed, flexibility, and long-term maintainability.
02
Custom Apps & Integrations
Private apps, APIs, and integrations with ERP, CRM, subscriptions, and analytics systems.
03
Headless & Advanced Architectures
Hydrogen, Oxygen, and headless builds — when the use case actually requires it.
04
B2B & Complex Shopify Setups
Wholesale, multi-store, multi-market, and advanced checkout or pricing logic.
From front-end performance to backend integrations, we build Shopify systems that can actually support growth. Delivered using PULSE for faster, validated implementation.
What we improve.
- Hero LCP
- <1.5s
- Avg conversion lift
- +38%
- Lighthouse Best Practices
- 98+
- Production incidents at launch
- 0
We don't just deliver builds. We deliver stable, high-performing systems.
What we ship.
Every build is production-ready and tailored to your stack.
Metrics we move.
- Hero LCP
- <1.5s
- Lighthouse Best Practices
- 98+
- Avg conversion lift
- +38%
- Production incidents at launch
- 0
Typical investment.
Projects start at $1,500. Custom builds start at $5,000 and scale based on complexity. Timelines usually range from 4 to 24 weeks depending on scope. All work is fixed-scope — no hourly ambiguity.
We only take on projects where we see clear long-term value.
How we work.
Step 01
You share your store and goals
Step 02
We define the right architecture and scope
Step 03
We execute with a small, senior team
Step 04
We launch with performance and stability in mind
No long sales cycles. No vague estimates. Just clear execution.
Free audit
Want this run on your store?
We'll send a short teardown of the real issues holding back your revenue — and where to start.
Quick teardown · No commitment · Reply in 2 business days
What clients ask first.
Do you take over an existing Shopify store?
Yes — most engagements start with an audit of your current theme and apps. We can refactor in place or replatform.
Can you handle Shopify Plus B2B?
Yes. Catalogs, price lists, drafts, company accounts, customer-specific pricing, and Net terms.
Do you do headless?
When it's the right tool. Most brands don't need it, but for catalogs, content, and brand-led sites we go Hydrogen + Oxygen.
When should I choose development vs optimization?
If your store is structurally limited or requires deeper integrations, development is the right path. If the issue is performance or conversion, we usually start with targeted fixes.
How much does Shopify website design cost?
DIY themes from the Shopify Theme Store run $200–$500 one-time. Freelance designers typically charge $2,000–$8,000 for a themed build. Senior agency work — custom Online Store 2.0 themes, integrations, and performance engineering — starts at $5,000 USD at Shugert and scales with scope. Shopify Plus replatforms usually land between $30,000 and $150,000 depending on B2B, headless, and ERP requirements.
Does Shopify design your website for you?
No. Shopify provides the platform, free and paid themes, and a Theme Store — but no in-house design service. For a design that reflects your brand and converts, you either DIY with a theme, hire a freelance designer, or work with a Shopify Partner agency like Shugert. Plus merchants get a launch engineer but not design work.
How long does Shopify website design take?
A theme-based DIY launch can ship in 1–2 weeks. A custom Online Store 2.0 theme with proper IA, content, and QA takes 6–10 weeks. Headless builds (Hydrogen) and Plus replatforms with B2B or ERP work typically run 12–24 weeks. Every Shugert engagement is fixed-scope with a dated timeline.
Can I design a Shopify store from scratch?
Yes — you can build a custom theme from scratch using Liquid, Shopify CLI, and Online Store 2.0 sections, or go fully headless with Hydrogen + Oxygen. This requires senior front-end engineering, accessibility, and Core Web Vitals work. Most established brands hand this to a Shopify Partner so they ship faster without rebuilding the same systems twice.
Related reading
How development fits into a brand's broader growth plan:
Need a more scalable Shopify setup?
Tell us what's not working — we'll come back with a clear architecture, scope, and pricing.